Location: Detroit Lakes, MN 

Job Type: Full-time 

Company Overview: We are a growing, women’s fashion boutique offering curated styles for modern women who value quality, comfort, and affordable fashion that uplifts and empowers. Our mission with our New Ecommerce Manager position is to provide an exceptional online shopping experience while empowering our customers to feel confident and stylish and offering the same level of experience online as customers would find in store. 

Position Overview: We are seeking a dynamic and results-driven Website Manager to oversee and manage our eCommerce platform. This role will involve driving the marketing strategy for the website, ensuring smooth daily operations, and leading the fulfillment process to guarantee fast, accurate, and high-quality service. You will be responsible for managing a small team, optimizing website performance, and improving the customer shopping experience while working closely with our buyers. 

Key Responsibilities: 

Website Management & Optimization: 

• Oversee the daily operations of the website, ensuring all product listings are up-to-date, accurate, and visually appealing. 
• Monitor and optimize website performance (loading speed, mobile compatibility, user experience) to ensure seamless customer experiences. 
• Collaborate with the development team to implement new features, troubleshoot issues, and resolve any technical problems. 
• Regularly update promotions, sales, product categories, and seasonal collections. 

Ecommerce Marketing & Strategy: 

• Assist in executing digital marketing strategies to drive traffic, sales, and customer engagement, including email marketing, SEO, social media advertising, SMS marketing and influencer partnerships. 
• Assist in managing social media platforms and integrate marketing campaigns across channels (Instagram, Facebook, Pinterest, etc.) as needed. 
• Analyze website and campaign performance through analytics tools (Google Analytics, Shopify Analytics, etc.) and adjust strategies based on performance data. 
• Create content for product launches, promotions, blog posts, and email newsletters. 

Order Fulfillment & Team Management: 

• Oversee and manage the order fulfillment process, ensuring that orders are processed, packed, and shipped accurately and in a timely manner. 
• Supervise and train an employee or team member responsible for order fulfillment, inventory management, and customer service. 
• Ensure inventory levels are regularly updated on the website and monitor stock to avoid overselling or stockouts. 
• Handle customer inquiries related to orders, shipping, or returns with exceptional service and professionalism. 

Customer Experience & Retention: 

• Provide a top level of customer service to resolve any issues related to website navigation, orders, or product inquiries via email, social media or in-store questions. 
• Use customer feedback and analytics to improve site features, enhance the user experience, and review our loyalty program. 
• Ensure the website’s checkout process is easy, secure, and efficient, minimizing cart abandonment rates. 

Reporting & Performance Metrics: 

• Track and report on key performance indicators (KPIs) such as conversion rates, website traffic, average order value, and customer acquisition cost. 
• Regularly review marketing and sales performance, using insights to improve future campaigns and website enhancements. 
• Prepare and present monthly performance reports to senior management. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, Ecommerce, or a related field. 
• 4-6 years of full-time experience in eCommerce management, website optimization, or digital marketing, preferably in the fashion industry. 
• Proficiency in website platforms such as Shopify or something similar. 
• Strong understanding of SEO, SEM, email marketing, and social media marketing. 
• Experience with Google Analytics, Shopify Analytics, or similar analytics tools. 
• Ability to manage a team and oversee day-to-day operations efficiently. 
• Excellent communication, organizational, and problem-solving skills. 
• Detail-oriented with a keen eye for fashion trends and website aesthetics. 
• Ability to work in a fast-paced environment and adapt to changing priorities. 

Preferred Skills: 

• Familiarity with inventory management systems. 
• Experience with paid social media advertising (Facebook Ads, Instagram Ads, etc.). 
• Knowledge of visual merchandising and product photography. 
• Basic HTML and CSS knowledge. 

Benefits: 

• Starting Salary of $50,000 with performance-based bonuses. 
• Monday – Friday work schedule with some Saturdays required during high-traffic store events (4-5 Saturdays a year). 
• 401K + 6% Match 
• Health Insurance 
• 8 Paid Holidays 
• PTO 
• Employee Discount 
• Flexible work environment 
• Opportunity for growth and advancement in a growing company. THE NINES is a sister company to RONNINGS General Store – a retailer with four brick & mortar locations and an ecommerce website in Minnesota.