THE NINES was created after Inventor and Entrepreneur, Lauren Zima, realized she didn't have time to shop anymore and wasn't happy with the fit of the clothing she purchased online. Zima dreamed of creating a fun store that offered affordable clothing for every size and style. After opening in 2013 she hired Personal Shoppers to help customers effortlessly put together outfits. Knowing how hard it can be to shop online, Zima and her staff try on all the clothes and put outfits together daily to give customers honest feedback about the fit of every item. Since THE NINES opened in 2013 the store has become known for it's friendly and fun atmosphere, Pay it Forward Makeovers and has become many people's "happy place".